Francis Enterina logo

Welcome to the portfolio of Francis Enterina.

Francis working as a creative developer
A bit about Francis Enterina

Don't be sad, it's such a waste of time.

I’m an Information Systems graduate at MSU-IIT. My path started in e-commerce and social media, where I managed Amazon PPC and BSR for clients and their brands, and handled marketing for a Salon Business based in Cebu. Those years taught me how people actually decide what to click, buy, and trust.

Now I’m pairing that with a technical side: building projects, working with data, and learning how to make tools that are useful and not just functional. Based in the Philippines, open to remote roles, and always up for a good problem to untangle.

Experience.

Marketing, product work, and systems thinking shaped by hands-on roles across digital operations and technology.

Work history3 roles

Software Engineer Intern

Jan 2026 - May 2026 · 5 mos

Anura Innovations · Internship

Iligan City · Hybrid

Red Carpet

  • Built a multi-role mobile marketplace as part of a team with React Native, TypeScript, and Supabase, featuring role-based workflows, vendor bidding, real-time messaging, and integrated booking and payment systems.

Social Media Manager

Sep 2023 - Apr 2026 · 2 yrs 8 mos

Hues X Palette · Part-time

Remote

  • Managed end-to-end social media operations across Facebook and Instagram, overseeing customer engagement, appointment coordination, and promotional campaigns.
  • Handled high-volume customer inquiries via Meta Business Suite, ensuring timely responses and converting inquiries into confirmed bookings.
  • Designed and executed targeted ad campaigns using audience segmentation, optimizing delivery through strategic scheduling and budget allocation.
  • Coordinated appointment bookings using integrated platform tools and a manual Google Sheets tracking system after feature deprecation.

Assistant PPC and BSR Manager

Jan 2021 - Jan 2024 · 3 yrs 1 mo

Maven Agency · Freelance

Remote

  • Managed and optimized Amazon PPC campaigns across multiple client accounts, improving ad efficiency and contributing to increased product visibility and sales performance.
  • Analyzed keyword performance, bid strategies, and conversion data to refine targeting and maximize return on ad spend (ROAS).
  • Assisted in boosting Best Seller Rank (BSR) through data-driven campaign adjustments and competitive market analysis.
  • Assisted in implementing campaign improvements, reducing wasted ad spend and improving click-through rates.
  • Handled 16 client accounts.
Education
2022 - 2026

Bachelor of Science in Information Systems

Mindanao State University - Iligan Institute of Technology

2012 - 2022

Grade School to Senior High

Lasalle Academy, Iligan City

Recognition & leadership

College of Computer Studies Executive Council

Managed organizational assets, inventory records, equipment lending, and resource allocation for council initiatives.

2023 - 2024

Philippine Red Cross, WASAR Trainee

Bronze member trained in survival techniques, CPR, rescue knot-tying, and aquatic emergency response.

2020
How I work

Tools I use.

The tools change. The intention doesn't: make it clear, make it useful, make it feel like someone cared.

AI Mastery certificate

Certificates

Certificates, Diplomas, and Additional training

View all Certificates

Certificates

A collection of certificates and milestones from professional work, learning, and community involvement.

Certificates

14 items
Claude Advanced WorkflowsClaude Advanced WorkflowsShow credential
BSIS DiplomaBSIS Diploma
CCS Executive CouncilCCS Executive Council
Anura InnovationsAnura Innovations
Hues X PaletteHues X Palette
PPC ManagerPPC Manager
CCS Research WeekCCS Research Week
Final PitchFinal Pitch

Additional certificates

8 items
Elementary DiplomaElementary Diploma
FootballFootball
JHS DiplomaJHS Diploma
Kiddie CrewKiddie Crew
Living Way GospelLiving Way Gospel
SHS DiplomaSHS Diploma
WASARWASAR
WASARWASAR

Everything I work with

A complete look at the tools, platforms, and technologies I use to bring ideas to life.

Development

Languages

Backend and Data

CMS

AI

Tooling

Design

Marketing and Ads

Productivity

Creative and Content

Dev and Hosting

Amazon and Analytics

Work and Communication

What I did

Mobile app + admin dashboardView more details

Red Carpet

An all-in-one wedding marketplace connecting couples, planners, and vendors in one clear, coordinated experience.

React NativeTypeScriptSupabase

Red Carpet

An all-in-one wedding planning app that connects couples, wedding planners, and vendors, plus an admin analytics dashboard.

CompanyAnura Innovations
RoleFrontend & Backend Developer Intern
Year2026
FocusMobile product, Marketplace, and Dashboard
Red Carpet mobile app and admin dashboard interface
The brief

Wedding planning is spread across many people and tools. Red Carpet brings couples, planners, and vendors into one marketplace for tasks, vendor booking, guests, and event coordination.

What I did

I created the app's frontend and backend components following user experience principles: the couple dashboard, vendor marketplace, activity planner, bookings, guests, and payments. I worked with developers to implement features and ran UI/UX testing and QA on the flows.

The result

A mobile app for three roles, plus a companion web dashboard showing real-time app status, and end to end user messaging feature and metrics such as revenue, retention, and monthly active users.

Three roles, one platform

Couple / Client

Plans and organizes their wedding, books vendors, manages guests, and tracks progress.

Wedding Planner

Oversees wedding projects, coordinates vendors, and manages execution.

Vendor

Offers wedding services, manages bookings, and fulfills assigned tasks.

Key features

01

Centralized Wedding Dashboard

Set preferences, view curated vendors, request quotations.

02

Integrated Vendor Marketplace

Search, filter, compare, and book vendors.

03

Activity Planner

Shared tasks, assignments, and deadline tracking.

04

Booking & Project Management

Confirmations, workflows, and leads.

05

Guest & Invitation Management

Guest lists, roles, and RSVP tracking.

06

Profile, Notifications & Payments

Real-time alerts, payouts, and security controls.

React NativeTypeScriptSupabase

Have a vision? Let’s make it happen!

Looking to collaborate, hire, or ask a question? Send me a message or reach out via email.

Email

enterinaf@gmail.com

Based in Iligan City, Philippines

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